Google Search — faults and “near me” searches are the most immediate demand there is. Add Meta once the account has data, for the planned, higher-ticket job types.
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Marketing for Electricians
Marketing for Australian electricians
Two businesses in one: urgent faults found on Google in the moment, and planned work — switchboards, EV chargers, solar, renovations — researched for weeks.
We build every campaign from how the trade’s customers actually search and buy. Below is how we approach the trade: how your customers search, when demand moves, and which channel mix fits.
How people search for a electricians business
“emergency electrician near me”, “electrician [suburb]”, “switchboard upgrade cost”, “EV charger installation”, “power out one room”, “safety switch keeps tripping”. The urgent searches are decided in under a minute on a phone; the planned ones compare two or three quotes and read reviews first.
Seasonality
Faults spike with heatwaves (air-con load, tripping boards) and storms; switchboard, lighting and renovation work follows the building cycle; EV charger and solar enquiries track energy-price news. Keep the emergency campaign always on and move budget into planned job types when the season turns.
Job value spread
A callout fault and a full switchboard upgrade sit at opposite ends of the range, with renovation and EV work in between. Budget should be weighted toward the job types that pay, with the cheap, high-volume faults kept in a separate campaign so they can’t swallow the spend.
Recommended channel mix
Google Search first for the urgent side, with a separate campaign per job type and call tracking on each. Meta for switchboard, EV charger and solar work, where photos of tidy installs and a clear price guide convert. Local SEO for the map pack, which is where most “near me” calls land.
What the website needs to do
- A page per job type: emergency, switchboards, EV chargers, lighting, renovations, solar
- Click-to-call above the fold on every page — faults are decided in seconds
- Licence number, insurance and safety-switch messaging visible without scrolling
- Real photos of installs, not stock
- Service-area pages for the suburbs you cover
Trust signals to feature
- Electrical licence number displayed
- Insurance and compliance certificates
- Same-day / after-hours availability stated plainly
- Photos of finished switchboards and installs
- Genuine Google reviews
Results
We don’t have a published electrician case study yet; the figures on our results page come from live tree service accounts, and we’ll add electrical results the same way — from the dashboard, with permission. See the businesses we work with on our results page.
What we won’t do
- Won’t guarantee results — we’ll give a realistic estimate and report on what actually happened. Our fee is what we put behind it: if your first 30 days don’t produce 10 tracked enquiries, we keep managing the campaign at no fee until they do (terms)
- Won’t invent case studies — every figure on our results page comes from a Google Ads, Meta or call-tracking dashboard
- Won’t lock you into a long contract — services run month to month
- Won’t run a generic campaign — your campaign is built around this trade’s real search behaviour
How it works
1. Discovery call — Your trade, service area, the jobs you want more of, and what’s been tried before.
2. Written plan — A specific mix of website, ads and SEO with a real monthly figure — not a bundled package.
3. Build and launch — Site, campaigns and tracking go live together so every enquiry is attributed from day one.
4. Monthly reporting — Enquiries, cost per enquiry, what changed, what’s next — including the months that were flat.
Common questions from electricians businesses
- Yes. They run as separate campaigns with their own budgets, landing pages and phone tracking, so a busy storm week can’t eat the budget meant for switchboard upgrades.
- No. Month to month, terms confirmed in writing before anything starts.
- We don’t guarantee results — nobody controls Google’s results or a customer’s decision to call, and we’d be cautious of anyone who says otherwise. What we do promise new Google Ads and Meta Ads clients: if your first 30 days don’t produce 10 tracked enquiries, we keep managing the campaign at no fee until they do. Ad spend is paid separately and still applies. Full terms on the pricing page.
- Melanie and Marcel, directly — no offshore hand-off, no account-manager layer.
- They’re yours — domain, site files, ad accounts, Business Profile and analytics all stay in your name.