Yes, for the people already searching “roof replacement cost” — but Meta and retargeting usually deliver the cheaper re-roof enquiries, because most people spend weeks looking at photos before they ask for a quote.
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Marketing for Roofing Businesses
Marketing for Australian roofing businesses
Storm-driven repairs and planned re-roofs are two different campaigns — and both are sold on photos of the finished job.
We build every campaign from how the trade’s customers actually search and buy. Below is how we approach the trade: how your customers search, when demand moves, and which channel mix fits.
How people search for a roofers business
“roof repair near me”, “roof leak repair [suburb]”, “metal roof replacement cost”, “roof restoration”, “gutter replacement”, “storm damage roof”. Leak and storm searches are urgent and decided fast; re-roof and restoration searches are priced over weeks and won on trust.
Seasonality
Storm season and heavy rain drive repair spikes; re-roofs and restorations are planned for the dry months; gutter work peaks before autumn leaf-fall. The repair campaign stays on and ramps with the weather; the re-roof campaign runs steadily with photography and retargeting.
Job value spread
A leak repair is a small job; a full re-roof or restoration is one of the biggest tickets in the trades. Budget is weighted toward the planned, high-value work, with a tightly capped repair campaign to keep the phone ringing between big jobs.
Recommended channel mix
Google Search for repairs, leaks and “near me”; Meta and Instagram for re-roofs and restorations, where drone before-and-after shots do the selling; local SEO for the map pack. Retargeting matters here because re-roof decisions take weeks.
What the website needs to do
- Separate pages for repairs, re-roofing, restoration, guttering and storm damage
- Drone and before/after photos of real jobs, not stock
- Click-to-call and a quick photo-upload quote form
- Insurance, licence and warranty details above the fold
- Service-area pages for the regions you cover
Trust signals to feature
- Builder / roofing licence and insurance
- Workmanship and material warranties stated plainly
- Before-and-after photos with the suburb named
- Safety and height-work compliance
- Genuine Google reviews
Results
We don’t have a published roofing case study yet; our results page shows live tree service accounts, and roofing results will be added the same way — from the dashboard, with permission. See the businesses we work with on our results page.
What we won’t do
- Won’t guarantee results — we’ll give a realistic estimate and report on what actually happened. Our fee is what we put behind it: if your first 30 days don’t produce 10 tracked enquiries, we keep managing the campaign at no fee until they do (terms)
- Won’t invent case studies — every figure on our results page comes from a Google Ads, Meta or call-tracking dashboard
- Won’t lock you into a long contract — services run month to month
- Won’t run a generic campaign — your campaign is built around this trade’s real search behaviour
How it works
1. Discovery call — Your trade, service area, the jobs you want more of, and what’s been tried before.
2. Written plan — A specific mix of website, ads and SEO with a real monthly figure — not a bundled package.
3. Build and launch — Site, campaigns and tracking go live together so every enquiry is attributed from day one.
4. Monthly reporting — Enquiries, cost per enquiry, what changed, what’s next — including the months that were flat.
Common questions from roofers businesses
- Yes. The repair campaign is built to have its budget turned up quickly when weather comes through, with landing pages and call tracking already in place.
- No. Month to month, terms confirmed in writing before anything starts.
- We don’t guarantee results — nobody controls Google’s results or a customer’s decision to call, and we’d be cautious of anyone who says otherwise. What we do promise new Google Ads and Meta Ads clients: if your first 30 days don’t produce 10 tracked enquiries, we keep managing the campaign at no fee until they do. Ad spend is paid separately and still applies. Full terms on the pricing page.
- Melanie and Marcel, directly — no offshore hand-off, no account-manager layer.
- They’re yours — domain, site files, ad accounts, Business Profile and analytics all stay in your name.