FAQ

Questions tradies ask us

• Do you lock clients into a contract?

  No. Month to month, terms confirmed in writing before anything starts.

• How is this different to hipages or a marketplace?

  A marketplace sells you enquiries it generated. We build and manage lead-generation campaigns in your name, so enquiries come straight to you from your own website and ad accounts — tracked, measured and optimised every month. The difference isn’t a guarantee, it’s that the website, rankings and ad accounts are yours.

• Can we start with one service?

  Yes. Most clients start with the website or Google Ads and add SEO or Meta Ads once it’s producing enquiries at a cost that works.

• Do you guarantee a number of leads or a ranking position?

  We don’t guarantee results — nobody controls Google’s results or a customer’s decision to call. What we do promise new Google Ads and Meta Ads clients is our 30-day enquiry promise: if your first 30 days don’t produce 10 tracked enquiries, we keep managing the campaign at no fee until they do. Ad spend is paid separately and still applies. Terms.

• Who runs the campaigns?

  Melanie and Marcel, directly — no offshore hand-off, no account-manager layer.

• How do enquiries reach me?

  Directly: a call, a form, or a message from an ad — no portal or call centre in between.

• Which trades do you work with?

  Trade and home-service categories across Australia, each with its own approach — built on real experience with tree service and skip bin hire clients specifically. See industries.

• Are your prices all-inclusive?

  Management fees are all-inclusive. Ad spend is paid separately — we never mark it up. See pricing.

• Is there a setup fee?

  No setup fee on any service. The website build is $0; you pay the $79/month hosting and care plan.

• What happens to my site and accounts if I leave?

  They’re yours — domain, site files, ad accounts, Business Profile and analytics all stay in your name.

• What counts as a lead, and how do you handle lead quality?

  We track every call, form and message, then separate all enquiries from qualified leads (the right job type, in your area, a real customer) and, where you share the data, booked jobs. Campaigns are built by job type with negative keywords, so budget goes to the work you want — and the monthly report shows the split, not just a total.

• How much ad spend do I need?

  Google and Meta campaigns start from $30/day in ad spend, paid separately. The right budget depends on your trade, area and competition; we recommend a realistic figure on your strategy call and adjust it based on cost per enquiry once the campaign is running.

• How does MM Digital Marketing work?

  A free strategy call, then a written plan with a real monthly figure. We build the website, campaigns and tracking together, launch, and report every month on enquiries, cost per enquiry and what changed — managing and improving the campaigns as we go.

• Where are you based?

  Gold Coast, Australia. We work with trade businesses across the country.