Marketing for Landscapers & Turf Installers

Marketing for Australian landscapers and turf installers

Seasonal, visual and planned. Be live before spring, and let finished work sell the next job.

We build every campaign from how the trade’s customers actually search and buy. Below is how we approach the trade: how your customers search, when demand moves, and which channel mix fits.

How people search for a landscapers business

“landscaper near me”, “landscaping [suburb]”, “turf installation cost”, “backyard landscaping ideas”, “retaining wall builder”, “synthetic turf”. A lot of the demand starts as idea-browsing on Instagram and Pinterest months before anyone types “cost” into Google.

Seasonality

Enquiries climb from late winter, peak in spring and early summer, and drop after Christmas. The campaign needs to be live and warmed up in July or August, not launched in October when everyone else is bidding.

Job value spread

A turf lay and a full backyard design-and-build are very different tickets. Budget goes toward the design-and-build and larger install work, with turf and maintenance handled by local SEO and a lean search campaign.

Recommended channel mix

Meta and Instagram often lead for landscaping because finished work sells the next job; Google Search catches the people already pricing it; local SEO for the map pack. Retargeting keeps you in front of people who saved ideas but haven’t decided.

What the website needs to do

• A gallery of real finished jobs, by project type, with the suburb named
• Pages for design & construction, turf, retaining walls, paving and maintenance
• A simple quote form that accepts photos of the yard
• Clear starting prices or price guides for the common jobs
• Service-area pages for the regions you cover

Trust signals to feature

• Real before-and-after photos and drone shots
• Landscaping qualifications and structural licences where relevant
• Insurance and warranty on hard landscaping
• Genuine Google reviews mentioning finish and clean-up

Results

We don’t have a published landscaping case study yet; our results page shows live tree service accounts, and landscaping results will be added the same way — from the dashboard, with permission. See the businesses we work with on our results page.

What we won’t do

• Won’t guarantee results — we’ll give a realistic estimate and report on what actually happened. Our fee is what we put behind it: if your first 30 days don’t produce 10 tracked enquiries, we keep managing the campaign at no fee until they do (terms)
• Won’t invent case studies — every figure on our results page comes from a Google Ads, Meta or call-tracking dashboard
• Won’t lock you into a long contract — services run month to month
• Won’t run a generic campaign — your campaign is built around this trade’s real search behaviour

How it works

1. Discovery call — Your trade, service area, the jobs you want more of, and what’s been tried before.

2. Written plan — A specific mix of website, ads and SEO with a real monthly figure — not a bundled package.

3. Build and launch — Site, campaigns and tracking go live together so every enquiry is attributed from day one.

4. Monthly reporting — Enquiries, cost per enquiry, what changed, what’s next — including the months that were flat.