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Lead Value Calculator
What is an enquiry actually worth to you?
Every number here is yours — type in what you see in your own business. The calculator separates enquiries, qualified leads and booked jobs, because they’re different things, and works out what you can sensibly pay per enquiry and still make money.
Your numbers
Qualified leads / month: 12.0
Booked jobs / month: 4.8
Revenue from those jobs: $7,200
Gross profit: $2,880
Value of one enquiry (gross profit): $144
Value of one booked job: $600
Each enquiry is worth about $144 in gross profit, so paying up to roughly $72 per enquiry (half its value) still leaves margin.
This is arithmetic on figures you enter, not a forecast. Lead volume and revenue depend on budget, location, demand, competition and how quickly enquiries are followed up.
Talk it through — free marketing plan