It depends. Trades that sell on photos — landscaping, tree work, renovations, painting — do well. Pure emergency trades usually do better on Google Search first. We’ll tell you which.
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Meta Ads
Facebook and Instagram for the jobs that sell on photos and reputation
$375/week management, creative included, ad spend from $30/day — full breakdown on the pricing page. Ad spend is always paid separately, never bundled into our fee.
Nobody scrolls Facebook looking for an emergency plumber. But plenty of people see a before-and-after of a tree removal, a deck rebuild or a fresh render and think “we should get that done”. That’s the job Meta Ads does for a trade business.
We write and build the ads, target the suburbs you work in, and run lead forms that go straight to your phone — with tracking on every enquiry so you know what it cost.
What’s included
- Ad creative built from your real job photos — no stock imagery
- Lead forms that come through as a message or call, not into a portal
- Suburb targeting with budget weighted to your best areas
- Before / after campaigns — the format that works for trades
- Off-season awareness while search demand is quiet
- Ad spend paid separately
How it works
1. Discovery call — Your trade, service area, the jobs you want more of, and what’s been tried before.
2. Written plan — A specific mix of website, ads and SEO with a real monthly figure — not a bundled package.
3. Build and launch — Site, campaigns and tracking go live together so every enquiry is attributed from day one.
4. Monthly reporting — Enquiries, cost per enquiry, what changed, what’s next — including the months that were flat.
Why tradies choose MM Digital for Meta Ads
Because we know which trades Meta works for and which it doesn’t — and we’ll tell you if Google Search is the better first move.
We don’t guarantee results — nobody controls Google. We give a realistic estimate for your market and budget, then report on what actually happened. And for new Google Ads and Meta Ads clients, our 30-day enquiry promise: if your first 30 days don’t produce 10 tracked enquiries, we keep managing the campaign at no fee until they do.
Results
Spend, enquiries and cost per enquiry come straight from Meta Ads Manager and lead-form tracking. See the businesses we work with on our results page.
Built around your trade
A tree service and a skip bin hire business share nothing but the platform. Every trade we work with gets its own approach — see the industries we work with.
Common questions about Meta Ads
- Yes — real photos of your work are what make these ads perform. Phone photos are fine; we’ll handle the rest.
- Yes, and it’s often the right mix: Google for people who need you now, Meta for the jobs people plan.
- No. Month to month, terms confirmed in writing before anything starts.
- We don’t guarantee results — nobody controls Google’s results or a customer’s decision to call, and we’d be cautious of anyone who says otherwise. What we do promise new Google Ads and Meta Ads clients: if your first 30 days don’t produce 10 tracked enquiries, we keep managing the campaign at no fee until they do. Ad spend is paid separately and still applies. Full terms on the pricing page.
- Melanie and Marcel, directly — no offshore hand-off, no account-manager layer.
- They’re yours — domain, site files, ad accounts, Business Profile and analytics all stay in your name.